Category Archives: What’s New

Behind The Scenes: AW12 Photoshoot

Our AW12 photoshoot went off without a hitch thanks to the great team of people who were involved. Philip Treacy and Merola were kind enough to lend us accessories for the shoot and our stylist used pieces from brands like Joseph, J-Brand Jeans, Miriam … Continue reading

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NEW ARRIVALS.. DRESSES

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“This season I have added my beautiful silk, cotton and lace dresses to the website. Inspired by vintage floral prints and silhouettes and African textile designs… here are some of my favourites.” Edina Abstract Rose 40s Dress Silk vintage inspired dress … Continue reading

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BEHIND THE SCENES

Photoshoot SS12

A few images from our photo shoot for our Spring Summer collection, launching soon.

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SPRING SUMMER PHOTO SHOOT

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Have a look at some images of a photo shoot for our next spring summer website collection. We will be launching the new collection on March the 1st. Apart from the new knitwear, we are introducing for the first time, some … Continue reading

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VOGUE.CO.UK ONLINE FASHION WEEK

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We are collaborating with Vogue.co.uk’s Online Fashion Week to offer you an exclusive 20% off all knitwear at www.edinaronay.com. In addition, we are giving 10% of all sales to the Druk White Lotus School Charity. You have a chance to … Continue reading

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CHRISTMAS GIFT IDEAS

The Perfect Gift: a luxury cotton cashmere scarf £45 SHOP SCARVES Wrap up in rich seasonal colours in stripes from £90 SHOP NOW Beautifully coloured fairisles from £95 Take a Look! SHOP FAIRISLES NOW Perfect for relaxing after over-indulging on Christmas dinner! … Continue reading

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COVETED CABLES

Cable-knits are fashionably chic classics! And this season they are amongst our most coveted knitwear pieces. The Cable knitting technique produces braid-like patterns that originate off the west coast of Ireland – each fishing village having its’ own unique cable … Continue reading

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FAIRISLE MAKE-OVER

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Fairisle knits have had a fashion make-over! This beautifully intricate knitting technique, which originates from one of the Shetland islands, has made a stylish come-back this season. Edina’s colourways are as perfect as ever; brights on black, soft greys with … Continue reading

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AUTUMN WINTER COLLECTION

New Collection Launch

Edina’s Autumn Winter knitwear collection is now available! Find a beautiful selection of luxurious cashmere, chunky soft cotton and lovely silks in the gorgeous autumnal colour palette of camel, aubergine, raspberry and greys. Amongst these intricate designs are Edina’s celebrated … Continue reading

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PHOTO SHOOT

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As you know our team has had a busy few weeks preparing for the launch of our new Autumn Winter collection together with stylist Annabel Hodin. We’re currently editing a short fashion film so that you can have a look … Continue reading

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